Finanzjournalistin
// by Nina Trentmann
Großbritanniens größte Supermarktkette Tesco wollte mit Rabattschlachten von der Wirtschaftskrise profitieren. Doch die Strategie des “Big Price Drop” ging nicht auf: Tesco verliert erstmals seit 2005 Marktanteile, der Chef für das UK-Geschäft wird ausgetauscht. Lesen Sie hier, woran es bei Tesco hapert – und was das Management tun will, um den Abwärtskurs zu stoppen: Ein britischer Gigant zeigt Schwächen.
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