Negativkampagne

Deutsche Autobauer in China: “Man lernt ja immer dazu”

April 30, 2013// by Nina Trentmann

Massagesessel stehen bereit, ein Angestellter serviert Tee und Gebäck. Auf Monitoren verfolgen Familien live, wie Mechaniker ihre Autos warten. Alles glänzt in üppiger Pracht: Willkommen beim BMW-Händler im Shanghaier Stadtteil Pudong. Hier ist ein Auto doppelt so teuer wie in Deutschland; …

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