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Plain Packaging in Großbritannien: Die neue radikale Strategie gegen das Rauchen

March 12, 2015// by Nina Trentmann

Britische Raucher werden ab dem kommenden Jahr länger brauchen, bis sie "ihre" Zigarettenmarke an der Kasse wiedererkennen. Das Vereinigte Königreich will als zweites europäisches Land nach Irland sogenannte "plain packages" einführen. Zigarettenschachteln sollen ab Mai 2016 kein Markenlogo mehr …

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