Guangzhou Motor Show

Autobauer Qoros: "Made in China" kommt bei den chinesischen Kunden nicht an

November 20, 2014// by Nina Trentmann

Es klang so gut – und so überzeugend: Deutsche Autoexpertise, gepaart mit chinesischem und israelischem Geld, für ein Auto, das in China für den chinesischen Markt gebaut wird. Auf dem Autosalon in Genf und bei westlichen Journalisten kam Qoros mit dieser Botschaft an. In China ist der Erfolg jedoch …

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