grillMOL

Ryanair: Twitter-Fragestunde mit CEO Michael O’Leary wird zum PR-Desaster

October 23, 2013// by Nina Trentmann

Michael O'Leary wollte sich Mühe geben. Er wollte bescheidener auftreten, weniger markige Sprüche machen, kein Macho mehr sein. Das zumindest war der Plan, der dem Ryanair-CEO ein neues Image verschaffen sollte. Teil der Kampagne: Eine Frage- und Antwortstunde auf Twitter; ein Format, das mehr und …

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