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NINA TRENTMANN

Finanzjournalistin

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Plain Packaging in Großbritannien: Die neue radikale Strategie gegen das Rauchen

March 12, 2015// by Nina Trentmann

Britische Raucher werden ab dem kommenden Jahr länger brauchen, bis sie “ihre” Zigarettenmarke an der Kasse wiedererkennen. Das Vereinigte Königreich will als zweites europäisches Land nach Irland sogenannte “plain packages” einführen. Zigarettenschachteln sollen ab Mai 2016 kein Markenlogo mehr tragen. Stattdessen werden großflächig Fotos aufgedruckt, die durch das Rauchen verursachte Krankheiten zeigen. Das haben die Abgeordneten am Mittwoch im Unterhaus beschlossen. So sollen vor allem junge Briten abgeschreckt werden. Die Zigarettenindustrie jedoch läuft Sturm, große Konzerne wie British American Tobacco und Imperial Tobacco wollen gegen das Gesetz klagen. Warum? Das lesen Sie in meiner aktuellen Geschichte aus der WELT. 

Filed Under: Uncategorized Tagged With: Abschreckung, British American Tobacco, EU-Tabakdirektive, Imperial Tobacco, klagen, Krebs, Lungenkrebs, Markenzeichen, plain packaging, Zigarettenindustrie

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