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NINA TRENTMANN

Finanzjournalistin

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Mission Weltkonzern

April 13, 2013// by Nina Trentmann

Chinas Unternehmen drängen an die Weltspitze: Einige – wie zum Beispiel Lenovo – haben es bereits geschafft und sind international aufgestellt. Sie greifen nun nach westlichen Firmen wie RIM, dem kanadischen Blackberry-Hersteller; ein lange Zeit völlig undenkbarer Vorgang. Getreu der “Go global”-Strategie, die die chinesische Führung ausgerufen hat, kaufen die Firmen des Landes jetzt im Ausland zu und stellen sich breiter auf. Das erhöht den Wettbewerb in Europa und den USA, nicht alle Branchen werden Experten zufolge den Konkurrenten Paroli bieten können. In der WELT stelle ich fünf chinesische Firmen vor, auf die Sie in Zukunft achten sollten.

Filed Under: Uncategorized Tagged With: Bruce McKern, CEIBS, For those who do, Go Global, Haier, Huawei, IBM, Lenovo, Liebherr, Medion, RIM, Tencent, Thinkpad, Wahaha, Waldemar Pförtsch, Yang Yuanqing, Zong Qinghou, ZTE

Previous Post: « Chinas neue Hundeliebe: Kuscheln statt Kochtopf
Next Post: Bitte in Barren: Chinesen decken sich massenhaft mit Gold ein »

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